Challenge:
Improve website conversion and validate Product-Market Fit for an asynchronous video SaaS platform in a competitive space.

Methodology:
Developed a custom calculator widget to boost engagement, ran targeted campaigns across outbound, LinkedIn, and email to test different ICPs, and designed a PMF validation process supported by analytics dashboards.

Results:

• 25–30 free trial signups per month
• Clear confirmation of the need for a product pivot
• Higher onsite engagement with the new widget
• Built a qualified pipeline of early adopters