Challenge: Drive significant revenue growth for a B2C e-commerce platform in a competitive market by leveraging data-driven insights and customer-focused improvements.

Methodology: Developed advanced analytical tools to track traffic and conversions, enabling targeted social media campaigns to boost visibility and traffic. Guided UX/UI improvements through customer feedback to enhance conversion rates.

Results:

• Doubled website traffic during comparable periods through social media efforts
• Achieved a revenue breakthrough, doubling monthly revenue in the campaign’s final week
• Reached 2.86x the average monthly revenue with a 5.2x ROAS by month 3 (end of growth loop 1)
• Supported UX/UI redesign, significantly increasing conversion rates